
This is a transcript from a Fiverr Voice Over webinar held on November 18, 2021.
Introduction
As a professional voice actor and Top Rated Fiverr seller, I started my journey at a university radio station and transitioned to full-time voice over freelancing. Marketing is a lot more than a nice logo — branding for audio professionals means defining your skills and work genres.
Choosing Your Area of Focus
Major voice over genres include:
- Commercial work (TV, radio, internet ads)
- Animation and character work
- Audiobooks
- Video game narration
- Corporate/eLearning
- Announcing
- Documentary-style narration
For beginners, I recommend starting with commercial demos: 60-75 seconds with six 10-second spots and varied tones works well.
Marketing Materials Required
Essential components include:
- Professional website with downloadable demos
- Multiple demo reels by genre
- Freelance platform profiles (like Fiverr)
- Active social media presence
SMART Goals Framework
Use structured goal-setting with specific, measurable, achievable, relevant, and time-bound objectives. For example: "Within Q1 of 2022, I will land my first direct voice over client through targeted email outreach to production companies."
Key Takeaway
Rome wasn't built in a day. If you commit to marketing yourself consistently, it's only a matter of time before that consistency is rewarded with business opportunities.
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Trevor O'Hare
Voiceover Coach & Founder of VOTrainer
Trevor is a professional voice actor turned coach with over two decades in audio production. He has completed thousands of voiceover projects for brands of all sizes and now helps aspiring and working voice actors build their careers through 1-on-1 coaching, demo production, and online courses. He also works as a full-time voiceover artist at TrevorOHare.com. Looking to hire voice talent? Check out RealVOTalent.com.
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