This is a transcript from a Fiverr Voice Over webinar held on November 18, 2021.
Introduction
As a professional voice actor and Top Rated Fiverr seller, I started my journey at a university radio station and transitioned to full-time voice over freelancing. Marketing is a lot more than a nice logo — branding for audio professionals means defining your skills and work genres.
Choosing Your Area of Focus
Major voice over genres include:
- Commercial work (TV, radio, internet ads)
- Animation and character work
- Audiobooks
- Video game narration
- Corporate/eLearning
- Announcing
- Documentary-style narration
For beginners, I recommend starting with commercial demos: 60-75 seconds with six 10-second spots and varied tones works well.
Marketing Materials Required
Essential components include:
- Professional website with downloadable demos
- Multiple demo reels by genre
- Freelance platform profiles (like Fiverr)
- Active social media presence
SMART Goals Framework
Use structured goal-setting with specific, measurable, achievable, relevant, and time-bound objectives. For example: "Within Q1 of 2022, I will land my first direct voice over client through targeted email outreach to production companies."
Key Takeaway
Rome wasn't built in a day. If you commit to marketing yourself consistently, it's only a matter of time before that consistency is rewarded with business opportunities.